Vega
Put strategy to work, every day.
Turns strategy into action every day — unifying mission, priorities, OKRs, and meetings into a single operating rhythm with seamless Microsoft 365 integration.
I'm a senior executive, product visionary, and marketing strategist with a proven track record of success in leading highly visible global brands at the forefront of AI and technology. My passion lies in creating and launching innovative products in competitive markets, and building and elevating go-to-market teams across marketing, sales, channel, and AR/PR to exceed revenue targets. I'm also an award-winning speaker and author for my products.
This portfolio showcases videos I produced and developed for my products at Microsoft to support product launches, customer stories and feature explanations.
This is the concept video we used to introduce SharePoint Premium - our new brand for advanced Content AI - at the Ignite keynote in November 2023.
Thanks to Mott MacDonald for helping us launch a product that wasn't even named when we filmed this in the UK - four weeks before Satya Nadella's announcement at Ignite.
This is the concept video to launch Viva Topics - Microsoft's AI powered knowledge creation and publishing system. It took a few months to get this filmed and developed during COVID-19, and it came together for us.
This was the concept video used to launch Microsoft Syntex - our brand family for advanced content management - at Ignite in November 2022. We shot this video on extremely quick turnaround on site at Microsoft HQ with product team members as our onscreen talent.
Product launch video - again made in a few weeks when we made the mid-pandemic decision to split our project into two newly named products (while I was driving cross country in late August 2020) and released the first, Syntex, in mid-September 2020.
Global retail giant, Marks & Spencer (M&S) needed a modern application that would allow employees to stay engaged with customers and stay connected and informed about upcoming sales activities. Using SharePoint lists, Microsoft Flow and PowerApps, the organization created an application that enables teams to track and distribute sales promotions and activities to store managers across their varying locations around the world. Today, more than 800 store managers can open the application from Microsoft Teams, mobile devices or desktops to view all in-store activity within the year from anywhere.
Another customer video filmed a few weeks before launch - we had to film using several different product names since they weren't final. The "Kingdom", TaylorMade's facility in California where we filmed, is a fascinating high-tech lab for precision golf.
Software
Put strategy to work, every day.
Turns strategy into action every day — unifying mission, priorities, OKRs, and meetings into a single operating rhythm with seamless Microsoft 365 integration.
Chart your course with confidence.
AI-powered transformation platform that applies Synozur's frameworks, research, and advisory experience at scale.
Market Intelligence That Never Sleeps
Go-to-market intelligence platform that turns competitive insight into ready-to-use execution assets.
The birthplace of new starlight
Synozur's collaborative envisioning platform — built for facilitators who need to do more than just run a workshop.
Navigate Your Projects Like the Stars
AI-powered Consulting Delivery Platform that improves execution quality, delivery confidence, and leadership decision-making across engagements.
Enterprise Governance for Microsoft 365
Centralized governance control plane for Microsoft 365 — built for IT leaders, governance teams, and managed service providers.
People-centric engagement for your intranet
Project Comet brings holidays and birthdays into everyday view across SharePoint and Viva Connections — our gift back to the SharePoint community.
For almost ten years, I was Senior Director of Product Marketing for Microsoft 365, SharePoint Premium, Viva, Syntex, OneDrive, SharePoint, and Stream at Microsoft. My experience as CTO includes companies such as Dell and Quest Software. I was first recognized as a SharePoint MVP in 2013 and a Copilot MVP in 2025.
I've spoken frequently at events around the globe and some of my conference sessions are available on Sessionize. I'm also the author of the "SharePoint 2013 Consultant's Handbook" among other works and hold several patents.
I received my MBA from Boston College in Finance and Investment Management and have over twenty years' experience with John Hancock, State Street, GMO and Santander. You can get the full story on my LinkedIn page.